Objective

Increase awareness of Forest Park Forever and drive subscriber growth through a targeted digital campaign that engaged existing audiences while attracting new supporters.

Approach

We designed a multi-platform strategy that integrated blog content planning, compelling calls-to-action, and trend-based contests to capture attention and encourage participation. Content was optimized across channels to maximize reach and engagement, while tailored messaging guided audiences toward deeper involvement and subscription.

Results

• 49% increase in overall impressions.

• 58% increase in audience engagements.

• 118% increase in landing page traffic.

• Added 700+ new subscribers, strengthening the organization’s supporter base.

• Established a replicable campaign model for future awareness efforts.

• Blog traffic increased by 160%; event page traffic by 529%.