Objective

Support regional economic development efforts by strengthening the digital presence of GreaterSTLInc.com and DowntownSTL.org while improving targeted business outreach. The goal was to create a unified, professional brand presence that advanced stakeholder engagement and positioned St. Louis as a competitive destination for investment and growth.

Approach

We enhanced both websites to deliver a consistent and credible regional identity. In parallel, we designed segmented email lists tailored to distinct business audiences, ensuring communications were relevant and impactful. Messaging and design were aligned across platforms to create cohesion between digital properties and outreach campaigns.

Results

• Delivered a unified and professional brand presence for regional business development.

• Improved audience engagement through tailored, segmented email communications.

• Reinforced St. Louis’ reputation as a competitive and business-friendly region.

• Provided scalable tools for ongoing digital outreach and stakeholder communication.