Objective

Strengthen the design, content, and engagement strategy for the Envolve Health (formerly LiveHealthier) app to support healthier lifestyles through education, tracking, and coaching. The goal was to create a scalable, accessible platform that engaged both corporate users and Centene health plan members, while improving efficiency, usability, and measurable outcomes.

Approach

In the first two years, I introduced a product-driven approach by developing a template-based design system for the app and marketing materials, incorporating mobile email, and using user behavior analytics to refine UX. I streamlined implementation processes to make program updates faster and more cost-effective.

As the app expanded to Centene’s health plan members, I shifted focus to content modeling and engagement strategy. This included delivering targeted content based on user behaviors, refining UI for 508 compliance, and preparing assets for future AI-driven marketing. I also built a client-accessible marketing repository and further optimized processes, reducing implementation effort by 80%.

For key app features, I worked with behavior change specialists to design On.Target (self-paced learning modules) and established a productized, brand-flexible system for On.Track health challenges. This system supported 21 challenges across 100+ clients, with the ability to incorporate client colors and logos seamlessly.

Results

• Reduced implementation effort by 80%, accelerating delivery and cutting costs.

• Established scalable UX and content strategies that aligned with diverse corporate and health plan brands.

• Developed flexible design systems that enabled customization for over 100 clients.

• Advanced accessibility by refining UI and content to meet Section 508 compliance.

• Positioned the app as both a health engagement tool and a marketing asset through integrated branding and digital strategy.