Objective

Unify Mathematica’s fragmented brand into a cohesive system that reflected its research and data-driven mission, while modernizing digital touchpoints to support accessibility, self-service culture, and business development goals.

Approach

Developed the brand management platform that integrated siloed business units—health and human services, global, and enterprise—into a unified yet flexible system. This framework balanced the need for organizational cohesion with the distinct market positioning of each unit.

In parallel, I co-directed the expansion of Mathematica’s digital presence, establishing standards and offerings for microsite design, interactive data visualizations, and dashboard consultation. We embedded accessibility at the core, ensuring web and digital products were usable across audiences. To drive adoption, my team facilitated company-wide training, hosted office hours, and developed branded templates for digital and social use.

Results

• Delivered a scalable brand system that unified corporate identity while preserving segmentation for specialized markets.

• Modernized the company’s web design practices, embedding accessibility, interactivity, and data visualization as standard capabilities.

• Elevated consistency and awareness through branded digital templates and cross-company engagement.

• Positioned Mathematica’s brand and web experience as strategic assets for business development and client trust.